POPI

Effective Date: 9th March 2026
Last Updated: 9th March 2026

  1. Introduction

At Diet Rite, we are committed to protecting your personal information in compliance with the Protection of Personal Information Act (POPIA), 2013. This policy explains how we collect, process, store, and use your personal information when you interact with our website, marketing funnels, or other online platforms.

By using our website or providing your information through forms, you consent to the practices described in this policy.

  1. Information We Collect

We may collect the following personal information:

  • Name, surname, and contact details (email, phone number)
  • Demographic information (age, gender, location)
  • Health or nutrition-related information you voluntarily provide
  • Interaction data (website activity, marketing funnel responses)
  • Payment or billing information (if applicable)

Note: Sensitive information (health, dietary preferences) will only be collected with explicit consent and used strictly for the purposes you provide it for.

  1. Purpose of Processing

We use your personal information for:

  • Providing services, consultations, or products you request
  • Sending marketing communications and promotional material (with your consent)
  • Responding to inquiries or requests submitted via forms or chatbots
  • Managing and improving our website, funnels, and user experience
  • Meeting our legal and regulatory obligations under POPIA

We will only process information necessary for these purposes and will not retain it longer than required.

  1. Consent

By submitting your personal information via our website, forms, or funnels, you consent to:

  • Collection, storage, and processing of your data for the purposes stated above
  • Receiving communications related to your enquiry, purchases, or subscription
  • Being contacted via email, phone, or messaging platforms (if opted-in)

You may withdraw your consent at any time by contacting us at info@dietrite.co.za.

  1. Sharing Your Information

We do not sell or trade your personal information. We may share your data with:

  • Service providers who assist in delivering our services (e.g., payment gateways, CRM systems, email platforms)
  • Legal or regulatory authorities when required by law

All third parties are bound to protect your information in accordance with POPIA.

  1. Data Retention

We retain personal information only as long as necessary for the purpose it was collected or as required by law. Once your information is no longer needed, it will be securely deleted or anonymized.

  1. Security Measures

We implement reasonable technical and organizational measures to protect your information against:

  • Loss, theft, or unauthorized access
  • Unlawful processing
  • Accidental destruction or damage

While we strive to protect your data, no online system is completely secure. Use of our website is at your own risk.

  1. Your Rights

Under POPIA, you have the right to:

  • Access the personal information we hold about you
  • Request correction of any inaccurate, irrelevant, or outdated information
  • Request deletion or restriction of your data
  • Withdraw consent for processing at any time
  • Lodge a complaint with the Information Regulator if you believe your information is mishandled

To exercise any of these rights, contact us at: info@dietrite.co.za.

  1. Cookies and Tracking

Our website may use cookies or similar tracking technologies to:

  • Improve your user experience
  • Analyze traffic and interactions
  • Personalize content and marketing messages

You can manage cookie settings through your browser. Cookies do not store sensitive personal information.

  1. Updates to This Policy

We may update this policy from time to time to reflect changes in our practices, legal obligations, or technology. The effective date will be updated accordingly.

Please check this page periodically for the latest version.

  1. Contact Information

If you have questions, complaints, or wish to exercise your rights under POPIA, contact us:

Email: info@dietrite.co.za
Phone: +27 82 495 4954

Diet Rite is committed to respecting your privacy and protecting your personal information at all times.